about us

Rethinking Materials


We believe that every product should be designed for the ideal combination of joy and function, in balance with nature and produced with ethics at the center of all. 

Our everyday textile goods are designed to look beautiful, be top performing and as sustainable as possible. 

Cotton is thirsty

Cotton is an extraordinary material. It’s soft, breathable, absorbent and biodegradable. However, 20,000 liters of water are required to produce a single kilogram of cotton.

We all love denim

2.7 Billion meters of denim fabric are produced every year, of which 15% end up as waste in denim mill floors.

That's the equivalent of over 250 million pairs of jeans thrown out as trash.

Circular, sustainable design

Nature’s process is circular. Everything is transforming into something else in a continuous cycle of zero waste.

MEEMA fabric is made with fibers that jeans manufacturers and yarn mills discard as waste. We give these materials a second life, converting them into new yarns, then new fabrics, and finally durable and beautiful new products.

Our own waste is used by coffee growers as a natural compost, returning to the earth and continuing the cycle.

For every kilogram of upcycled material we use, we save 20,000 liters of water! 

MEEMA upcyled cotton and denim fabrics are made by The New Denim Project, our partner textile manufacturer in Guatemala who is a global leader in sustainable textiles and circular economy industry.