everyday goods made with upcycled denim & cotton

sustainable kitchen towels, aprons, napkins, placemats and tablecloths


thoughtfully designed, exceptionally crafted

clean, functional and timeless design; handcrafted with care, made to last.


beautiful / functional / sustainable

featured in

MEEMA in the press

Hand towels can save water

"Not only are the patterned, 100% cotton towels super absorbent and durable, but they also serve as a great statement piece for your kitchen."


For the mom who hates wasting paper towels

"These ecofriendly kitchen towels are highly absorbent. We love that each one comes in a different pattern."

NY Mag - The Strategist

Extra-Green Recycled Fabric Napkins

"This set of recycled fabric napkins have a softly, wrinkled look already—perfect for someone who would never dream of busting out an iron (me)."


MEEMA Waist Apron

"This has to be my favorite item in the entire box! This apron is just so well made and useful.  I love the light denim material and think it feels super sturdy."

My Subscription Addiction

Hand Towel Set

"This set of four hand towels can do double duty in your bathroom and kitchen."




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kitchen towels

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happy customers

"These towels are amazing! They're soft, absorbent, and look great in my kitchen. I LOVE the company that makes them. I will order these again as gifts for eco-conscious friends."

by Cecelia

"So friggin cute. I feel like the goddess of the kitchen when I put this on. Martha Stewart has nothing on me. My food tastes better when cooked in this apron."

by Bailee

"Great napkins for special events. Couldn’t be prettier. They looked great against my grey linen tablecloth. Stains from dinner washed out with no issue."

by Abigail

waste, redefined

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everyday goods made from upcycled denim and cotton

We believe that every product should be designed for the ideal combination of joy and function, in balance with nature and produced with ethics at the center of all. 

We design kitchen and home textiles, made with upcycled denim and cotton, to look beautiful, be top performing and as sustainable as possible. 

Our manufacturing process uses minimal water and energy to create products that all can love.

For every kilogram of upcycled fabric used, 20,000 liters of water are saved!

recycling denim and cotton

our process

amazing eco-conscious and beautiful gifts!


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